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How did the fee increase land in the numbers?
FY2026 total revenue was $303.2B. Membership fees were $5.91B, up 11%, and the fee increase was about 30% of that growth.
COST Inc. Statement 2026Q4 FY2026 call
What does this page say about the fee increase?
U.S. and Canada renewals are 92.3%. Worldwide, 89.8%.
membership-notes.pdf

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  2. 02

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  3. 03

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Fundamentals

What’s Costco’s strategy after the membership fee increase?

COST Inc. Statement 2026 Q4 2025 call +2

Renewal rates stayed very high after the fee change, and management kept the focus on traffic and membership value rather than chasing margin through price.

  • 01
    Renewals held

    Executive membership renewals remained above 90% in the latest year.

  • 02
    Fee as lever

    The increase is framed as infrequent — used to fund the model, not annual pricing.

  • 03
    Value first

    Guidance ties retention to merchandise value and warehouse experience, not fee elasticity alone.

Private 2 follow-ups left
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